At tru4mi, it is our mission to change the game when it comes to beauty products at an affordable price. We feel that what is missing from the beauty industry, is a line of products that evolves and changes with the customers. We aim to building our brand by actively making changes to customer feedback as often as possible, because we believe that they know what is best when building a product line that is suitable for them. This is the core of our business and we want our products to reflect this goal.

We thank all our customers for their continued support and lets tackle 2022 together!

We do beauty differently. Our goal is to provide 100% customer choice when it comes to new lines of beauty products and how we evolve our store. WE GROW WITH YOU. If you are as excited to grow with us, use the hashtag #tru4mi anywhere you talk about beauty. We also welcome any and all inquiries about any part of our store!